Brief
WeFit is an athletic apparel company that caters to couples that love to work out together. They came to me for help to launch their new business for the year of 2019.
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Challenge
The challenge was to appeal to a niche audience and stand out among the competitors. They didn't have much prior to the launch date, so we had to establish a branding campaign and digital collateral. Luckily, the target market was a very niche audience that primarily shops online.
Goals
There were quite a few goals that needed to be accomplished in order complete this task: ​
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Establish an identity relative to fitness couples and apparel
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Have an online presence through social media and online store that stood out from competitors.
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Solution
The owner and I set up meetings over two month span in order to launch at the beginning of the year. After many revisions, we had a successful launch and sold over 10 shirts in the first week.
Color Palette
#50F7FF
#020202
Type
Heading: Futura Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789
Body: Futura Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789
We had decided on a color that can cater to both men and women. Light blue was the perfect color because it gives a sense of peace and fun for couples . As much as I wanted to use another color besides black, the owner insisted on using black for the branding.
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Futura was the best choice of type because it has a clean, modern and web friendly.
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The concept of the icon was to emphasize couples that workout and the product.
After completing the logo, I had the opportunity to use my motion graphics skill to animate it for a video opener and closer. Adobe Illustrator and After Effects were the primary applications used to complete this task.
The next thing we needed to do was find the best way to present the product. I arranged a photo shoot with a few models to take some couples shots. I also decided to take part of the shoot in order to help promote the the company.
Once we had the photos taken and edited, I implemented them into the website. The online store needed to be user friendly so that new clients have a comfortable experience shopping with Wefit. We also thought it would be nice to show clients how to use the website, and so I created a short video to showcase a visual representation using Adobe After Effects.
These are few products that are on the website.
After we finalized the products and website, it was time to get ready for the launch. I designed some digital flyers that were used for social media advertising and organic posting.
WEFIT CLOTHING
Branding, Logo Animation, Photography, Photo Manipulation, Website, Shareable Graphics
- Freelance -